High-quality Deal Flow
Attracting a high-quality substantial and consistent deal flow of start-ups and entrepreneurs is an identified need among incubators. Marketing and communication are keystones for reaching out and attracting a deal flow of new start-ups to the incubators.
Support Instrument from IRIS:
The IRIS instrument for High-quality deal-flow to incubators is focusing on reaching target groups by using channels and messages that apply to them. To build the communication of incubator services on customer challenges is a different and new approach to most incubators.
The new IRIS method is a process to reach each specific target group with a unique and better value proposition in more accurate channels. The approach is to specifically adapt the incubator communication to catch the interest from each individual target group. IRIS method is summarized in five steps, described in this outcome document.
The workshop on high-quality deal-flow was supported by an expert input of Bartosz Majewski, CEO & Founder of Casbeg.
The IRIS group of incubators around the Baltic Sea met in Gdansk for the meeting on "Coaching for entrepreneurship and sustainability". As always all participants give a big round of applause to the regional organisers: Thank you Gdansk Entrepreneurship Foundation!